Why is Video and YouTube so important in your real estate marketing strategy?
Are You Getting The Syndication Your Listing Deserves?
- Let's try this little challenge to see how many times your real estate listing or ANY current market listing without Video can be found on Google. My research shows that most FSBO listings generally show up on about 2-4 websites indexed by Google.
- Now let's try a listing submitted by a Realtor via IDX/MLS. Okay...great! Now we're talking 5-10 websites indexed by Google, i.e..Zillow, Trulia, Realtor.com, Local MLS..etc. This is better.....no doubt.
- Finally, let's try doing a Google search for a property that has a YouTube video like in the example above. Clearly you will see that there are over 35 different websites across the internet where you can find that listing.....and the video was uploaded only 3 weeks ago! You will also notice that the video has been syndicated by 3rd party News Feeds and Blogs.
- So what does this all mean? It means that a "Listing" with a video can show up in targeted search results. Try doing a general Google search for real estate in your local market....(such as yakima real estate) and notice that those results will NEVER show an actual listing for a property. The only way to have a property listing show up in a general real estate search is to put that listing on video.
