Wednesday, June 30, 2010

50 Do-It-Yourself Marketing Ideas for Your Real Estate Business | - Ben's posterous

50 Do-It-Yourself Marketing Ideas for Your Real Estate Business

By NikNik · July 6, 2009

Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business.

Offline/Print Marketing
  1. Update your business cards with your social profiles
  2. Sponsor a local event or fundraiser
  3. Create swag- t-shirts, pens, etc. & give them away to clients and friends
  4. Attend and/or host local meetups & tweetups
  5. Get a vanity plate for your car
  6. Focus on word of mouth wherever you go (grocery store, hair salon, etc.) & carry those business cards
  7. Create or sponsor a local business or resource guide
  8. Mail hand written client appreciation & thank you cards
  9. Create a neighborhood newsletter/ “weekender” (mail or walk it)
  10. Direct mailers with comps & social profile callouts (offer a coupon/deal)
Email Marketing
  • Create a drip email campaign, focusing on your niche (offer tips & advice)
  • Send a weekly or monthly email newsletter
  • Send flash animated birthday, holiday, special occasion cards (check out ZingDing)
  • Work with local businesses to co-brand an email offer (send to both your contact lists)
  • Invite sphere to a local event or Free online Webinar for homeowners (based on your niche expertise)
  • What’s happening this weekend? Special weekender tips for your local area (include a coupon for local business attraction)
  • Rate updates and info (work with a local lender)
  • Seasonal homeowner reminders & safety tips (storm drains, garden tips, etc.)
  • Invitation to your social profiles or exclusive Facebook Group (based on local interest)
  • Survey or poll your clients and share results with further relevant info
  • Blog/Website
  • Create an ebook, require name & email address for free download
  • Video/podcast blog series on a specific topic/niche
  • Offer client Q & A via a contact form, highlight in sidebar
  • Offer a free IDX search tool
  • Add Facebook Connect to your blog
  • Host a contest with prizes from local businesses
  • Comment back timely and create dialogue within posts
  • Post articles about others on your blog (local businesses, interesting people, neighborhoods, etc.)
  • Create a local special interest landing page (i.e. wineries, schools, non-profit, etc.)
  • Feature your listings, use a single property Website solution like MyMarketWare that syndicates your listings to several reputable listing aggregators
  • Facebook
  • Create a profile and import your contacts
  • Send daily birthday wishes
  • Comment or Like 3-5 posts from the Newsfeed daily
  • Update your status with fun and value once a day
  • Create a Facebook Page for your business
  • Post helpful and relevant resources from your FB Page
  • Leave comments on local business pages or groups (NO SPAM, or self interest linkbacks)
  • Comment on others’ status updates
  • Create a past client photo album with testimonials (tag clients that are on Facebook & post on your business page)
  • Create Animoto slideshows or a photo album for listings (post on your business page)
  • Twitter
  • Create a Twitter profile, use to connect with locals
  • Use the “Find People” feature to find people you already know on Twitter
  • Tweet homeowner tips (easy repairs, projects, upgrades)
  • Tweet funny, interesting, inspiring, engaging experiences and info
  • Tweet local market info, updates
  • List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
  • Break news as it happens
  • Tweet local event information
  • Tweet your blog posts
  • Tweet your professional expertise & activities (niche advice, relevant tips, open houses, new listings, broker’s tour, thoughts & experiences)
  • Posted via email from YakimaRealEstate's posterous

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